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Dad Cents
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Stock & ETF analysis, powered by AI
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Welcome to Dad Cents
Built by a dad for his son. This isn't a stock-picking app — it's an investing coach that grows with you.
Choose Your Plan
🧪 PILOT TESTER — ALL PLANS $0
Free$0 $0
✓ 3 analyses/day
✓ 1 eval/day
✓ 5 watchlist slots
✓ The Gym (unlimited)
✓ Ask Dad (basic)
✗ Index holdings
✗ Watchlist alerts
✗ Priority support
Pro POPULAR$9.99/mo $0
✓ 15 analyses/day
✓ 5 evals/day
✓ 25 watchlist slots
✓ The Gym
✓ Ask Dad (advanced)
✓ Index holdings + alerts
✓ Watchlist price alerts
Family$19.99/mo $0
✓ Unlimited analyses
✓ Unlimited evals
✓ Unlimited watchlist
✓ The Gym
✓ Ask Dad (Sonnet AI)
✓ Index holdings + alerts
✓ Watchlist price alerts
✓ Market Pulse refresh
✓ Full conversation memory
All plans are free during the pilot. You can change anytime.
This app learns you
Every analysis you run, every question you ask, every drill you complete teaches the app who you are as an investor.
The app adapts — simpler when you're starting, deeper as you grow. Your experience is earned, not selected.
Explorer
Student
Analyst
PM
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Let's find your starting line
Four quick rounds. No grades, no wrong answers.
We're just discovering your Investor DNA — where you start.
📈 Chart
💰 Earnings
📊 Metrics
⏪ Replay
Takes about 2 minutes
FREE

Dad Cents

MAKING SENSE OF YOUR DOLLARS
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Measuring twice, cutting once…
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Analysis Failed

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Ask Dad Anything
Type any investing question and get a straight answer — no jargon, no lectures.
Why do stocks drop after earnings?
What's a P/E ratio?
Why is PLTR down today?
Should I buy the dip?
How's my watchlist doing?
How's the Dad Cents Index?